Case Study
Case Study
SBL Paints
Case Study: PAN India Dealer & Distributor Network Expansion for a Paint Company
Case Study: Creating Channel Partners
Client Overview:
Company Name: SBL Specialty Coatings Private Limited, a 100% subsidiary of Berger Paints India Limited
Industry: Paint
Location: Derabassi,Punjab
Client Requirement:
A prominent paint company was looking to establish a robust dealer and distributor network across India to increase market reach and ensure product availability in diverse regions. The goal was to create a network of trusted channel partners who could uphold the brand’s quality and service standards, while actively driving sales across multiple states.
Challenges Faced:
Identifying eligible dealers and distributors across a vast and varied landscape.
Setting up clear terms and conditions for partnership to maintain brand standards.
Rapid onboarding of partners within a short timeframe to accelerate market entry.
Establishing reliable and consistent communication channels to approach potential partners effectively.
Strategy and Approach:
NityaWeb crafted a comprehensive strategy to address these challenges. Key actions included:
Eligibility Criteria & Terms Definition:
Developed stringent eligibility criteria for potential dealers and distributors to ensure alignment with the client’s standards. Terms and conditions were defined clearly to create a transparent and appealing proposition for channel partners.
Outreach Campaigns:
We have been executed a multi-channel outreach approach, utilizing:
WhatsApp Marketing: Created targeted WhatsApp campaigns to engage potential partners with quick, informative messages about the opportunity.
Direct Calling: Established a dedicated team to reach out to high-potential leads directly. This personalized touch helped address queries and build rapport with prospects.
Onboarding and Support:
A streamlined on-boarding process was created to make it easy for partners to join. Our team provided detailed guidance on registration, training on brand values, and product knowledge to ensure that new partners could quickly adapt and start driving sales.
Results:
Within the first quarter, We have been on-boarded over 30 qualified dealers and distributors across India, significantly expanding the client’s market footprint. This success was attributed to the effective outreach strategy and the clarity in partnership terms, which attracted high-caliber channel partners aligned with the client’s vision.
By leveraging WhatsApp Marketing, Direct Calling, Filed Service and a strategic on-boarding process, Successfully built a PAN India dealer and distributor network for the paint company. The case highlights Our expertise in lead generation, partner acquisition, and rapid scaling for market penetration.
Harsh Power Control
Case Study: Transforming Harsh Power Control’s Digital Presence
Client Overview:
Company Name: Harsh Power Control (HPC)
Industry: Power Factor Control Panel Manufacturing
Location: Delhi, India
Established: 2005
Background:
Harsh Power Control (HPC) has been a trusted manufacturer of power factor control panels since 2005. However, in December 2021, after the challenges posed by the COVID-19 pandemic, HPC found itself struggling to secure new orders. The company relied heavily on word-of-mouth publicity and personal references, leading to stagnant growth and declining sales.
Challenges:
When we first met Mr. K.S. Pandey, the owner of HPC, he was facing significant hurdles:
Limited Online Presence: HPC did not have a website, which severely restricted its visibility and credibility in the market.
Manual Processes: Mr. Pandey was not proficient in using digital tools, managing invoicing and billing manually, which led to inefficiencies.
Loss of Business Opportunities: A pivotal moment occurred when HPC lost a potential order due to the absence of a professional online presence, leading to feelings of frustration and disillusionment.
Our Approach:
Recognizing HPC’s need for a digital transformation, we initiated a comprehensive strategy:
Consultation and Needs Assessment: We conducted an in-depth discussion with Mr. Pandey to understand the unique challenges and business structure of HPC.
Digital Marketing Strategy: We introduced him to modern digital marketing solutions and outlined a plan that included:
A) Website Development: Creating a user-friendly, informative website to enhance online presence.
B) Search Engine Optimization (SEO): Optimizing the website to improve search engine rankings and visibility.
C) Social Media Optimization (SMO): Building a strong presence on social media platforms to engage with potential customers.
D) Google Ads Campaigns: Implementing targeted advertising to reach a broader audience.
E) WhatsApp Marketing: Utilizing WhatsApp for direct communication and updates with clients.
Results:
The collaboration yielded impressive results:
Major Order Secured: HPC received one of the largest orders in its history, worth ₹42 lakhs, which was completed within just two months.
Brand Recognition: Today, HPC is a well-recognized name in North India, with numerous installations across various sectors, including reputable brands like Sanzos, Chayyos, Dana Chonga, ICICI Bank, and several manufacturing units.
Current Status:
HPC has successfully transformed from a struggling business to a prominent player in the power factor control panel industry. Their enhanced digital presence has not only opened doors to new opportunities but has also established them as a trusted brand among clients in the food and manufacturing sectors.
The journey of Harsh Power Control is a testament to the impact of embracing digital transformation. We are proud to have played a vital role in their success story, showcasing the potential that lies in adapting to the modern business landscape.
Contact
F-90/1, Okhla Industrial Area, Phase-I, Okhla, Pin- 110020, New Delhi
info@nityaweb.in
sales@nityaweb.in
customersupport@nityaweb.in
+91 9821900749
+91 8810570949
